Project Description

Challenge

A local retail clothing merchant wanted to increase their event attendance and overall improvements to their current digital marketing efforts.

Strategy

To improve event attendance, especially given that the event locations varied week to week, we decided to geo-target through Facebook’s platform and drive traffic to individual events based on location.  This strategy made for an easy application to Pish Posh’s online sales business which was largely done via a 3rd party eCommerce application linked through Facebook.

The Process

Our Recipe For Success

SMM Event Creation

To enhance event attendance we began with creation of custom events for every venue that Pish Posh would be attending and geo targeted 10 mile radiuses around each location to drive ad clicks.

Facebook Advertising

Once the events for each location were live we used Pish Posh’s existing Facebook audience as a template to mirror for ad targeting.  We then created digital display ads tailored to each audience segment to maximize click through rate and event attendance.

Email Marketing

To further improvements to event attendance, the team at Rankster created several trigger and timing based email campaigns.  As the date of the event approached the customer would receive increased email contact with special email-only promo codes that can be used in-person at the event.

Branding

We worked with the ownership at Pish Posh to help create a unique logo and branding campaign across both their digital and event marketing.  This included the creation of custom event signage, leave behind/take away flyers, watermarks on digital imagery, and more!

Results

46%

Event attendance increased by

14%

Average event ticket revenue increased by

83%

Online product sales increased by

52%

Digital marketing ROI increased by